Last month, game designer and programmer Daniel West wrote a post-mortem on Gamasutra, reflecting on the commercial flop of his four-man team’s game, despite having made what he considered a ‘good game’ and having invested a large amount of time and money into their marketing campaign. In the post, titled ‘Good’ isn’t good enough — releasing an indie game in 2015, Daniel essentially attributes the failure of Airscape: The Fall of Gravity to the current landscape of the gaming industry. An over-competitive market, too many games available, yadda yadda yadda — we’ve all heard it before. But I think this conclusion lacks personal accountability on their part. It merely pushes the blame externally, when Daniel and his team could’ve done something to soften the blow earlier on.

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